Crewe, July 10th, 2013 – With the fast-growing nature of the market forcing constant change to meet the needs of customers, Boldon James has made the decision to move to the next phase of its go-to-market model in the UK – a single-tier channel for the Classifier product range.
Paul Johnson, Sales Director for EMEA, comments “This will bring the UK & Ireland strategy in line with the rest of Europe and will allow us to work more closely with all of our channel partners to achieve maximum growth moving forward”.
This change will come into effect from October 1st 2013, from which time Boldon James will maintain direct relationships with all existing Channel Partners. Existing accredited partners will be contacted over the coming weeks to explain the change in more detail, along with the new tiered Partner Programme that is being introduced at the same time.
Johnson continues “Boldon James would like to thank CiRRUS Management Solutions for their efforts in the past 18 months in setting the foundation for the UK Channel and doing so much market-making activity, which we are certain will prove to have been essential for Boldon James as we move to the next phase of our market strategy”.