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Boldon James Launches New Channel Partner Programme To Support Growing Reseller Channel

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Increasing Demand for Data Classification Evidenced by Major New Customer.

Crewe, October 21st, 2013 – Boldon James, a leading provider of data classification and secure messaging solutions, today announced the launch of their Channel Partner Programme in the UK and Ireland.

The Boldon James Partner Programme has three membership levels (Approved, Premier and Elite). It is designed to provide partners with the skills to market and implement Boldon James Classifier. These data classification solutions are marketed to organisations of all sizes and all vertical markets.

This launch coincides with the news that Prudential, the multinational life assurance and financial services business, will deploy Boldon James Classifier across their UK organisation. Their business requirement is to treat information in the manner which the business, regulatory authorities and customers expect. This win bolsters Boldon James’ position as a leading provider of data classification solutions to the financial services industry, adding to existing clients which include Barings and Allianz.

Paul Johnson, Sales Director for EMEA commented: “Our new accreditation Programme is designed to help our channel partners discover data classification opportunities by providing a mix of training, sales enablement, marketing and technical support”.

The Channel Partner Programme launch comes in the wake of significant new reseller signings across key growth regions earlier this year, including ADACOM (EMEA), Armadillo Managed Services (UK), Insight (UK and Nordic countries) and Auditoria (Latin America).

Johnson adds “Our partners are a key component of the Boldon James Go-To-Market model and are selected to provide local expertise and a high level of service to our customers. With the continued support of our parent company QinetiQ, we have a great platform upon which to grow our customer base.”

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